{"id":2670,"date":"2022-11-04T20:35:46","date_gmt":"2022-11-04T20:35:46","guid":{"rendered":"https:\/\/wes.com.pe\/?p=2670"},"modified":"2022-11-04T20:37:45","modified_gmt":"2022-11-04T20:37:45","slug":"do-you-know-what-is-the-importance-of-data-in-a-company","status":"publish","type":"post","link":"https:\/\/wes.com.pe\/en\/do-you-know-what-is-the-importance-of-data-in-a-company\/","title":{"rendered":"DO YOU KNOW WHAT IS THE IMPORTANCE OF DATA IN A COMPANY?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2670\" class=\"elementor elementor-2670\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4420ef39 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4420ef39\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60750067\" data-id=\"60750067\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-531e854d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"531e854d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-31d977fc\" data-id=\"31d977fc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40999ba3 elementor-widget elementor-widget-spacer\" data-id=\"40999ba3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3da07388 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"3da07388\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6b228161\" data-id=\"6b228161\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58709f7a elementor-widget elementor-widget-image\" data-id=\"58709f7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"422\" src=\"https:\/\/wes.com.pe\/wp-content\/uploads\/2022\/08\/blog-datos-scaled-e1660324871869-1024x540.jpg\" class=\"attachment-large size-large wp-image-2259\" alt=\"\" srcset=\"https:\/\/wes.com.pe\/wp-content\/uploads\/2022\/08\/blog-datos-scaled-e1660324871869-1024x540.jpg 1024w, https:\/\/wes.com.pe\/wp-content\/uploads\/2022\/08\/blog-datos-scaled-e1660324871869-300x158.jpg 300w, https:\/\/wes.com.pe\/wp-content\/uploads\/2022\/08\/blog-datos-scaled-e1660324871869-768x405.jpg 768w, https:\/\/wes.com.pe\/wp-content\/uploads\/2022\/08\/blog-datos-scaled-e1660324871869-1536x810.jpg 1536w, https:\/\/wes.com.pe\/wp-content\/uploads\/2022\/08\/blog-datos-scaled-e1660324871869.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c28a56 elementor-widget elementor-widget-heading\" data-id=\"20c28a56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DO YOU KNOW WHAT IS THE IMPORTANCE OF DATA IN A COMPANY?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f5fb8ed elementor-widget elementor-widget-text-editor\" data-id=\"6f5fb8ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We live in an era where data is a preponderant tool, because it makes it easier for us to understand our environment for decision-making or identify potential internal or external improvements to the organization.<\/span><\/p><p><b>Is data important in a company?<\/b><\/p><p><span style=\"font-weight: 400;\">Absolutely yes. Some people think that talking about data is only part of technology or statistics; however, reliable and timely data offers the advantage of understanding the changing world in which we live.<\/span><\/p><p><span style=\"font-weight: 400;\">In the same way, the analysis of data sources helps to make much more accurate decisions having a clearer picture of the situation and not based solely on intuition. The data allows not only to understand what is happening in the present, but also by having accurate and up-to-date information, it is possible to predict and measure the performance of the decisions that are made.<\/span><\/p><p><span style=\"font-weight: 400;\">Taking into account the aforementioned, a company that understands the value of its information and constantly works to improve the quality and usability of its data every day has an advantage at a strategic level over those that are guided by their instincts.<\/span><\/p><p><b>Advantages of good strategic data management<\/b><\/p><p><span style=\"font-weight: 400;\">The most relevant advantages are listed below:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generation of new goods and services that directly meet a need in the market in which it is positioned.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helps understand customer behavior patterns.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduction of operating times and reprocesses.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing directed in a logical and strategic way to a client or group of clients.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It facilitates decision making and helps detect new opportunities.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agility in research and development based on lessons learned, reducing the time invested in the trial and error process in the creation of new products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotes the effective use of predictive technology.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generates the automation of customer service processes.<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Tools that help us to have a good adequate management of information<\/b><\/p><p><span style=\"font-weight: 400;\">Data warehouse:<\/span><span style=\"font-weight: 400;\"> space where data is stored in an orderly and logical manner focused mainly on the query, so that response times are short and other applications can easily make use of this data.<\/span><\/p><p><span style=\"font-weight: 400;\">Dashboards:<\/span><span style=\"font-weight: 400;\"> graphical representation of the data stored in the warehouse. It is one of the most comfortable ways to be able to express to other people a situation or a group of data in particular. It allows those who are not very familiar with the subject to make decisions in a much more assertive way.<\/span><\/p><p><span style=\"font-weight: 400;\">Alerts:<\/span><span style=\"font-weight: 400;\"> these are immediate warnings that are generated when a group of data presents anomalies and are aimed at the people in charge of managing the situation, such as anticipating a problem or detecting it as soon as it is happening, in order to resolve it in faster response times. .<\/span><\/p><p><span style=\"font-weight: 400;\">KPIs:<\/span><span style=\"font-weight: 400;\"> performance indicators allow measuring the performance or progress of both internal and external processes of an organization. By having updated and reliable data, these allow us to improve and optimize processes to generate continuous improvement and constant growth.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">WES as a company that understands the value of its data, makes use of these tools for decision making, thus providing a quality service and building customer loyalty.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-735f2f76 elementor-widget elementor-widget-post-info\" data-id=\"735f2f76\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0f7f339 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/wes.com.pe\/en\/author\/brayancastanena\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tBrayan Casta\u00f1eda\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2a4b8bd elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/wes.com.pe\/en\/2022\/11\/04\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 4, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8d86c95 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>8:35 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27bf4663 elementor-widget elementor-widget-heading\" data-id=\"27bf4663\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ARCHIVE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e33d66e elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"3e33d66e\" data-element_type=\"widget\" data-settings=\"{&quot;cards_masonry&quot;:&quot;yes&quot;,&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5061 post type-post status-publish format-standard has-post-thumbnail hentry category-sp\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/wes.com.pe\/en\/gestion-integrada-de-cuencas-clave-para-la-agricultura-y-mineria\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"141\" src=\"https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Gestion-de-cuencas-hidrograficas-300x141.png\" class=\"attachment-medium size-medium wp-image-5062\" alt=\"\" srcset=\"https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Gestion-de-cuencas-hidrograficas-300x141.png 300w, https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Gestion-de-cuencas-hidrograficas-1024x480.png 1024w, 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la agricultura y la miner\u00eda.<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/wes.com.pe\/en\/gestion-integrada-de-cuencas-clave-para-la-agricultura-y-mineria\/\" aria-label=\"Read more about GESTI\u00d3N INTEGRADA DE CUENCAS: CLAVE PARA LA AGRICULTURA Y MINER\u00cdA\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tLizbeth Ponte\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 23, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5054 post type-post status-publish format-standard has-post-thumbnail hentry category-sp\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/wes.com.pe\/en\/economia-circular-claves-en-la-gestion-de-recursos-naturales\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"141\" src=\"https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Mineria-y-Agricultura-300x141.png\" class=\"attachment-medium size-medium wp-image-5055\" alt=\"\" srcset=\"https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Mineria-y-Agricultura-300x141.png 300w, https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Mineria-y-Agricultura-1024x480.png 1024w, https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Mineria-y-Agricultura-768x360.png 768w, https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Mineria-y-Agricultura-1536x720.png 1536w, https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Mineria-y-Agricultura-18x8.png 18w, https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Mineria-y-Agricultura.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div 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class=\"elementor-post-author\">\n\t\t\tLizbeth Ponte\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 16, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5048 post type-post status-publish format-standard has-post-thumbnail hentry category-sp\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/wes.com.pe\/en\/agricultura-precisa-innovaciones-hidricas-en-zonas-aridas\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"141\" src=\"https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Agricultura-en-zonas-aridas-300x141.png\" class=\"attachment-medium size-medium wp-image-5049\" alt=\"\" srcset=\"https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Agricultura-en-zonas-aridas-300x141.png 300w, https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Agricultura-en-zonas-aridas-1024x480.png 1024w, https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Agricultura-en-zonas-aridas-768x360.png 768w, https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Agricultura-en-zonas-aridas-1536x720.png 1536w, https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Agricultura-en-zonas-aridas-18x8.png 18w, https:\/\/wes.com.pe\/wp-content\/uploads\/2024\/09\/Agricultura-en-zonas-aridas.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/wes.com.pe\/en\/agricultura-precisa-innovaciones-hidricas-en-zonas-aridas\/\" >\n\t\t\t\tAGRICULTURA PRECISA: INNOVACIONES H\u00cdDRICAS EN ZONAS \u00c1RIDAS\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En zonas \u00e1ridas, donde el agua es escasa, la agricultura de precisi\u00f3n ofrece una soluci\u00f3n innovadora para optimizar su uso y mejorar tanto la sostenibilidad como la productividad agr\u00edcola.<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/wes.com.pe\/en\/agricultura-precisa-innovaciones-hidricas-en-zonas-aridas\/\" aria-label=\"Read more about AGRICULTURA PRECISA: INNOVACIONES H\u00cdDRICAS EN ZONAS \u00c1RIDAS\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tLizbeth Ponte\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 9, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"23\" data-next-page=\"https:\/\/wes.com.pe\/en\/wp-json\/wp\/v2\/posts\/2670\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span 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