We live in an era where data is a preponderant tool, because it makes it easier for us to understand our environment for decision-making or identify potential internal or external improvements to the organization.

Is data important in a company?

Absolutely yes. Some people think that talking about data is only part of technology or statistics; however, reliable and timely data offers the advantage of understanding the changing world in which we live.

In the same way, the analysis of data sources helps to make much more accurate decisions having a clearer picture of the situation and not based solely on intuition. The data allows not only to understand what is happening in the present, but also by having accurate and up-to-date information, it is possible to predict and measure the performance of the decisions that are made.

Taking into account the aforementioned, a company that understands the value of its information and constantly works to improve the quality and usability of its data every day has an advantage at a strategic level over those that are guided by their instincts.

Advantages of good strategic data management

The most relevant advantages are listed below:

  • Generation of new goods and services that directly meet a need in the market in which it is positioned.
  • Helps understand customer behavior patterns.
  • Reduction of operating times and reprocesses.
  • Marketing directed in a logical and strategic way to a client or group of clients.
  • It facilitates decision making and helps detect new opportunities.
  • Agility in research and development based on lessons learned, reducing the time invested in the trial and error process in the creation of new products.
  • Promotes the effective use of predictive technology.
  • Generates the automation of customer service processes.


Tools that help us to have a good adequate management of information

Data warehouse: space where data is stored in an orderly and logical manner focused mainly on the query, so that response times are short and other applications can easily make use of this data.

Dashboards: graphical representation of the data stored in the warehouse. It is one of the most comfortable ways to be able to express to other people a situation or a group of data in particular. It allows those who are not very familiar with the subject to make decisions in a much more assertive way.

Alerts: these are immediate warnings that are generated when a group of data presents anomalies and are aimed at the people in charge of managing the situation, such as anticipating a problem or detecting it as soon as it is happening, in order to resolve it in faster response times. .

KPIs: performance indicators allow measuring the performance or progress of both internal and external processes of an organization. By having updated and reliable data, these allow us to improve and optimize processes to generate continuous improvement and constant growth.


WES as a company that understands the value of its data, makes use of these tools for decision making, thus providing a quality service and building customer loyalty.